About These Guidelines
The guide is designed to define A Greener World’s brand expression and help you create communications that bring it to life. The consistent use of these guidelines will bring a unified messaging and identity system to consumers, farmers, supporters and employees. Please note that any and all logo and label usage is governed by A Greener World’s policies and procedures, and may only be used with consent from AGW.
About A Greener World
A Greener World (AGW) is the home of some of the world’s leading food labels. AGW identifies, audits, certifies and promotes practical, sustainable farming systems by supporting farmers and ranchers and informing consumers. AGW UK’s growing family of trusted certifications includes Certified Animal Welfare Approved by AGW, Certified Grassfed by AGW and Certified Non-GMO by AGW.
Fonts
Fonts used in certification logos: Gotham Bold and Gotham Medium
Fonts used in print materials and communications: Sketch Block, Sketch Block Bold, Sketch Block Light and Calibri and Calibri Bold
Logos
The primary A Greener World (AGW) logo will appear on all AGW communications. Whenever possible, use the full color version of these logos.
A Greener World Logo
| Green PMS: 358 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 35 | R:172 |
| M: 0 | G: 213 |
| Y: 60 | B: 138 |
| K: 0 | |
| HEX: acd58a | |
| Dark Brown PMS: Black 4 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 55 | R: 48 |
| M: 60 | G: 37 |
| Y: 70 | B: 27 |
| K: 75 | |
| HEX: 30251b | |
Certified Animal Welfare Approved by AGW logo
| Dark Green PMS: 7743 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 75 | R: 60 |
| M: 40 | G: 93 |
| Y: 100 | B: 44 |
| K: 35 | |
| HEX: 3B5D2C | |
| Light Green PMS: 368 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 51 | R: 138 |
| M: 0 | G: 198 |
| Y: 100 | B: 64 |
| K: 0 | |
| HEX: 8AC640 | |
| Blue PMS: 801 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 100 | R: 0 |
| M: 0 | G: 174 |
| Y: 0 | B: 239 |
| K: 0 | |
| HEX: 00AEEF | |
| Dark Orange PMS: 1645 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 0 | R: 242 |
| M: 77 | G: 97 |
| Y: 100 | B: 34 |
| K: 0 | |
| HEX: f26122 | |
| Light Orange PMS: 1235 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 0 | R: 253 |
| M: 30 | G: 184 |
| Y: 100 | B: 19 |
| K: 0 | |
| HEX: fdb913 | |
Certified Grassfed by AGW logo
The grassfed logo is also available in these species-specific versions:
Bison  |
Cattle |
Goat |
Sheep |
| Dark Green PMS: 7743 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 75 | R: 60 |
| M: 40 | G: 93 |
| Y: 100 | B: 44 |
| K: 35 | |
| HEX: 3B5D2C | |
| Light Green PMS: 368 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 51 | R: 138 |
| M: 0 | G: 198 |
| Y: 100 | B: 64 |
| K: 0 | |
| HEX: 8AC640 | |
| Brown PMS: 7581 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 30 | R: 145 |
| M: 75 | G: 75 |
| Y: 75 | B: 60 |
| K: 25 | |
| HEX: 914B3C | |
Certified Non-GMO by AGW logo
| Dark Green PMS: 7743 | |
| Cyan Magenta Yellow Black | Red Green Blue |
| C: 75 | R: 60 |
| M: 40 | G: 93 |
| Y: 100 | B: 44 |
| K: 35 | |
| HEX: 3B5D2C | |
Logo Tips:
When placing a logo on a coloured background, be sure to download the .PNG files here.
Connect
Follow us on social media. We will be liking and reposting wherever possible. Join the conversation using these hashtags:
#AGWProud
#TrustedLabels
#AGreenerWorld
#AGW
Communications and Marketing
AGW offers a range of marketing support for certified farms and ranches, and anyone selling certified products. We have extensive experience in marketing, PR, communications and best positioning AGW-certified products in a competitive marketplace. From simple talking points explaining what certification means to a complete label overhaul, we’re here to help. For more information get in touch here.
